The Top Ranking Factors for Local Businesses in 2016

If you are still optimizing your website like it was 2012, you could be putting yourself in a terrible position to rank properly on Google or other search engines. As you know, the algorithm is constantly improving and adjusting to what provides users with the best results.

We’ve already covered how to properly optimize your on-page content; So in this article, we will be listing the top ranking off-page factors in 2016 given by Chicago Ranking SEO. It is important to keep in mind that these are not the only ranking signals. These are just few that will help you start your search engine optimization campaign off on the right foot. They should be part of any marketing strategy that you have. The following should give you a good base while you slowly work on building an excellent website for people to visit and find online.

Local Citations

Many people get this part wrong when they are starting off their SEO campaign. Often, you will see business owners obtain as many local citations as possible without checking the quality of the citation, nor the relevance of the citation. For example, why would a restaurant be listed in a directory for doctors? Placing your business on other relevant sources is critical. Don’t go out there and put your business anywhere and everywhere. Be very particular with where you are listing your business. If you are a restaurant, stick to a directory for restaurants, if you are a doctor, stick to a list specifically for doctors.

Additionally, you don’t need to go crazy here and list your website on hundreds of directories. Our recommendation is to pick the top places and make sure they are high quality. 15 high-quality citations beat out 100 low-quality ones any day of the week.

Lastly, make sure that your local citations stay consistent. Use the same name, address, and phone number for all of them. The more consistent your listing is, the better chance you will get to rank on the maps. If you want a professional firm to do this for you, consider contacting White Spark. They are a Canadian company but are capable of handling businesses in any location. Their prices are high. but they get the job done right.

Having a Mobile Friendly Website is a Must!

Just as the title of this website states, these are the ranking factors for the year 2016. It’s important to remember that. In this era, you have to have a mobile friendly site to make it easy for people to navigate your website on a tablet or phone. Keep in mind, in 2015; mobile search beat out searches on the desktop. Are we approaching the “death of the desktop?” Probably not. However, more and more people are using mobile devices, and if your website is not mobile-friendly, you’re losing out on a bunch of leads due to people bouncing off of your site. The simple solution is to make your website mobile friendly. If you need help with us, I highly recommend using Duda.

Targeted Traffic

There is a lot of talk going on about how the users finding your site is affecting where it is on the search engine. The specific search term used combined with the click-through rate (CTR), will have a direct correlation with how your website performs on Google. The common question when people hear this is, “If my website is all the way on page 5, what good will this do for me?” While yes, it is true that you probably won’t get a CTR on your target keyword if you’re stuck on page 5, the important thing is to advertise by other means. Go out and create flyers, have people recognize your brand name. Make sure to get the word out first without using any online tactics. Once people start searching your brand name along with the keyword, then all of the sudden the keyword is associated with your brand name. Slowly but steadily your website will start to creep up the search engine as your CTR increases.

Be sure to keep these tree things in mind when you are outlining your SEO strategy. A great thing to do before you start your SEO campaign is to lay out every step that you plan on doing before you start. Make sure that local citations, targeted traffic, and having an easy to navigate site are on the top of the list.

Want more great information like what was shared in this blog? You can learn more here.

Best On-Page SEO Practices

Search Engine Optimization is important today. As such, it is a little surprising to learn that so many people, especially individuals starting blogs, have almost no understanding or appreciation for SEO.

The term “SEO” refers to a series of tools and techniques that webmasters use to increase their rankings on a search engine results page. The higher your content ranks on search engines like Google and Yahoo, the more traffic you can expect to attract.

+ On Page SEO

This particular term refers to those SEO strategies and techniques you can do on your website to improve its rankings. This is as opposed to off-page SEO, which refers to SEO strategies like social networking and blog marketing which happen off the website.

Basic On Page SEO is essential for any webmaster interested in attracting even a modicum of success online. On Page SEO can take various shapes and formats, the most general approaches and practices including the following:

 

on page seo diagram

– Title

One of the most important elements of a web page is the title. Any individual that fails to take their page titles into account when creating their SEO strategies is doomed to fail. Not only must you endeavor to give each of your pages a unique title, but the titles must include keywords relevant to the contents of your page.

Your content has a better chance of appearing in standard search results if you take the time to title your pages appropriately.

– Meta Descriptions

Meta descriptions are often ignored by webmasters. In fact, many people do not give them the attention they deserve. The Meta descriptions of all your pages must include keywords that are relevant. Keep in mind the fact that search engines like Google use the meta descriptions when they are listing pages.

– URL

While Meta descriptions and tags are often forgotten, URLs, fortunately, receive the attention they deserve from most webmasters. As an individual interested in attracting interest online, you must endeavor to use URLs for your pages that are search engine friendly.

The shorter the better; keep your URLs simple. More importantly, try to incorporate relevant keywords into your URL structure.

– Content

Today, content is the most important factor in On-Page SEO. Search engines like Google are placing greater emphasis on the quality and relevance of content than ever before. As such, if you are unwilling to inject effort into providing your visitors the best possible content, you have little chance of actually achieving your objectives.

Gone are the days when webmasters could succeed by only using the right tags and Meta descriptions. Today, most webmasters understand the importance of creating SEO friendly content.

– Keyword Density

As a webmaster, you must make sure that the relevant keywords appear a healthy number of times in your content. Fail to insert enough keyword and your web pages will go unnoticed.

Insert too many keywords throughout your content and you will be penalized. Finding the right keyword density can prove challenging in some cases.

Truth be told, On-Page SEO isn’t really that hard. You simply need to make an effort to understand the basics of SEO and then take the time to make the necessary changes to your pages.

For further information, here are 15 more tips posted by Jordan Alexo:

How to Properly Build Social Profiles

These days, it’s paramount to make an appearance in the world. Competition is stiff whether it is dating, job seeking, or business advertising. A great social profile is essential. There are unspoken rules in the process of being visible to the world. Be kind, be sensitive to others and their concerns and don’t be shy when it comes to selling yourself and your skills.

First, choose from some of the great social media avenues out there lIke Facebook, Twitter, and LinkedIn. That’s just a few; there are other great options. Once social media channels have been chosen, start to review yourself. Gather all relevant info, depending on your profile. We will focus on a professional profile in the example.

So decide which picture to use, don’t be afraid to use an image, just use your best picture. Be conservative for professional profiles. That doesn’t mean guys have to wear a three-piece suit, but it will help to be dressed neatly. Be yourself, though. If you love your beard, keep it. Just make sure it’s well kept. Don’t go clean shaven just to get the job, if you know, you will be miserable once you land the job without it. Be yourself.

Next, be kind in your verbal and picture posts. You never know who is looking and what their sensitivity is. Don’t go posting and re-posting every “smart” comment you see. Some things might seem funny to one person but could push another person over the top.

Lastly, be sensitive to your future unknown followers. Anyone from all backgrounds can potentially be viewing your profile today or months, even years from now. Don’t let a silly childish comment hurt huge chances at your dream job or landing that client that takes your company from idea to reality.

Let a friend or even a professional proofread for you. This is not just for grammatical errors, but this will help strengthen your profile. Remember to sell yourself and let people know what you have to offer. It is not arrogant; it’s being competitive. Your profile should reflect who you are overall. Be mindful and research. Choose attractive colors and assure writing style can be easily read.