If you are still optimizing your website like it was 2012, you could be putting yourself in a terrible position to rank properly on Google or other search engines. As you know, the algorithm is constantly improving and adjusting to what provides users with the best results.
We’ve already covered how to properly optimize your on-page content; So in this article, we will be listing the top ranking off-page factors in 2016 given by Chicago Ranking SEO. It is important to keep in mind that these are not the only ranking signals. These are just few that will help you start your search engine optimization campaign off on the right foot. They should be part of any marketing strategy that you have. The following should give you a good base while you slowly work on building an excellent website for people to visit and find online.
Many people get this part wrong when they are starting off their SEO campaign. Often, you will see business owners obtain as many local citations as possible without checking the quality of the citation, nor the relevance of the citation. For example, why would a restaurant be listed in a directory for doctors? Placing your business on other relevant sources is critical. Don’t go out there and put your business anywhere and everywhere. Be very particular with where you are listing your business. If you are a restaurant, stick to a directory for restaurants, if you are a doctor, stick to a list specifically for doctors.
Additionally, you don’t need to go crazy here and list your website on hundreds of directories. Our recommendation is to pick the top places and make sure they are high quality. 15 high-quality citations beat out 100 low-quality ones any day of the week.
Lastly, make sure that your local citations stay consistent. Use the same name, address, and phone number for all of them. The more consistent your listing is, the better chance you will get to rank on the maps. If you want a professional firm to do this for you, consider contacting White Spark. They are a Canadian company but are capable of handling businesses in any location. Their prices are high. but they get the job done right.
Having a Mobile Friendly Website is a Must!
Just as the title of this website states, these are the ranking factors for the year 2016. It’s important to remember that. In this era, you have to have a mobile friendly site to make it easy for people to navigate your website on a tablet or phone. Keep in mind, in 2015; mobile search beat out searches on the desktop. Are we approaching the “death of the desktop?” Probably not. However, more and more people are using mobile devices, and if your website is not mobile-friendly, you’re losing out on a bunch of leads due to people bouncing off of your site. The simple solution is to make your website mobile friendly. If you need help with us, I highly recommend using Duda.
There is a lot of talk going on about how the users finding your site is affecting where it is on the search engine. The specific search term used combined with the click-through rate (CTR), will have a direct correlation with how your website performs on Google. The common question when people hear this is, “If my website is all the way on page 5, what good will this do for me?” While yes, it is true that you probably won’t get a CTR on your target keyword if you’re stuck on page 5, the important thing is to advertise by other means. Go out and create flyers, have people recognize your brand name. Make sure to get the word out first without using any online tactics. Once people start searching your brand name along with the keyword, then all of the sudden the keyword is associated with your brand name. Slowly but steadily your website will start to creep up the search engine as your CTR increases.
Be sure to keep these tree things in mind when you are outlining your SEO strategy. A great thing to do before you start your SEO campaign is to lay out every step that you plan on doing before you start. Make sure that local citations, targeted traffic, and having an easy to navigate site are on the top of the list.
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